Hot Tips for Summer Real Estate: How to Score More Listings
Summer is definitely a good time to up your real estate marketing strategy. Besides the fact that summer is the peak moving season, sunlit rooms make real estate listings even more appealing, both in photos and in person.
There are also lots of upbeat marketing campaigns you can launch in the summer, and with better weather and more flexible schedules, would-be property owners are more likely to take impromptu tours and attend open houses.
If you’re running out of marketing ideas to up your game, here are some great real estate marketing strategies to get you going.
1. Host a Summer Open House Series
You don’t have to limit yourself to one-off open houses. You can make your summer open houses branded and more reimagined. Think of a name that’s both catchy and interesting– something like “Sip & See Sundays” or “Sunset Saturdays”. Make it a yearly activity that people recognize and look forward to. You can serve some cool refreshments, play background music to set the vibe, and even offer mini giveaways to make the whole thing feel less salesy and more social.
2. Run Targeted Summer Facebook & Instagram Ads
There’s more online engagement during the summer with folks kicking back with their phones in hand. Make the most of this opportunity to double down on your targeted campaigns. Refine your paid ad campaigns on Meta to further narrow your ads down by age, interests, location, and behaviors. Feel free to test different ad creatives and calls to actions– and tweak them to resonate the summer months.
On top of paid ads, go hard on your organic posts as well. Set up your social media content calendar with a mix of both informational and promotional content and just schedule social media posts to make sure you’re always in the loop.
3. Create a Summer Real Estate Guide as a Lead Magnet
This is a more high-level and effective way to collect qualified leads. Create a well-designed digital guide as a lead magnet. This particularly works well if you have a website or landing page where visitors can easily download the guide in exchange for their contact info. You can either target buyers or sellers, whichever you’re honing in on this summer. It could be an exhaustive “Your Ultimate Summer Selling Checklist” or “Summer House Hunting Tips”.
You can share it across all your social media channels or even run a small campaign to promote it. Make sure you’re not wasting the leads you’ve gathered and establish a strong follow-up campaign to nurture those contacts and turn interest into booked appointments.
4. Send Eye-Catching Summer-Themed Mailers
The world is getting highly digital, and most times, marketers forget to tap into the power of the tangibles. Consider using physical mail marketing to send postcards, flyers, or newsletters with bright, summery designs and messages that really grab attention. There are lots of real estate flyer templates you can use and easily tweak to match your brand’s vibe.
5. Promote Client Testimonials with a Summer Spin
People are more drawn to real stories and testimonials than sales pitches. Get people to pay attention and take action by highlighting all the happy customers you’ve helped recently, especially those who sold or bought in summer. You can turn it into a compelling graphic-based or video-based format and share this across all social channels and even your website. Make the copy engaging and relatable, using phrases like “Listed in June, Sold by July!” to capture attention quickly.
6. Launch a “List Now, Move Later” Campaign
A lot of people do want to sell their property but hesitate because they don’t want to feel rushed or are worried about timing. Here’s where a “List Now, Move Later” campaign comes in handy. Offering people more flexibility makes them more willing and ready to start listing their properties. This way, they can stay a little longer with options like rent-back agreements or extended closing dates. Some people don’t want to juggle selling and moving, and this arrangement can give them a bit more wiggle room.
7. Offer Free Home Staging Tips for Summer
To further attract sellers, offer free summer staging consult or checklist. You can streamline this better by preparing a compelling and value-packed pdf format or video series. This does only grab attention but also positions you as a trusted resource for helping sellers become more equipped and confident in getting top dollar for their homes.
Make This Summer Your Busiest Yet
Without a doubt, the summer season is a golden opportunity for real estate agents. It’s a great season for building your brand and winning more listings. The market is only getting more competitive, and you need to start thinking outside the box and going the extra mile to stay ahead of the game.
So, try out the tips above and explore a few more to make this summer season your busiest and most successful.
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