Holidaymakers in the UK consider a local pub a fundamental part of the perfect staycation, with a recent poll indicating that 61% of 2,000 respondents view a nearby pub as essential. The research, commissioned by cottages.com and conducted by OnePoll, identifies several key attributes for an ideal pub experience. Respondents want traditional pub food, a cozy interior, and a beer garden with scenic views. Local ales, a roaring fire, and live entertainment are also desired features, along with dog-friendly policies. A significant portion of travelers, 42%, specifically prefer visiting a proper local over more tourist-oriented establishments.
The study reveals a growing appetite for adventure among holidaymakers, with 46% believing people’s willingness to explore has increased over the past decade. This desire often drives travelers toward lesser-known destinations rather than famous tourist hotspots, as 51% would rather discover hidden gems. Younger travelers, particularly those aged 18 to 34, show a strong preference for these “hidden gems,” with 32% actively seeking out places that have not yet become overrun with visitors. When selecting a destination, value for money ranks highest at 49%, followed closely by good weather (34%) and ease of access (31%).
Despite these preferences, social media still influences travel decisions, as 34% have visited a restaurant, beach, or landmark specifically because they saw it online. However, when it comes to the actual experience, 70% prioritize peace and relaxation over how a location looks in photos. Cottages.com has responded to these findings by launching the Pub Walk Collection, a hand-picked selection of lesser-known routes in partnership with broadcaster Clare Balding. The collection aims to help travelers discover the scenic countryside that lies just off the main tourist paths.
Related: Holidaymakers face extra flight fees
Clare Balding described the appeal of this style of holiday, noting that the most memorable parts of a break often come from taking a different turn and chatting to locals. “Some of the most memorable parts of a break can come from taking a different turn, chatting to locals and discovering places which aren’t on every itinerary,” she said. The spokesperson for cottages.com echoed this sentiment, stating that Britain’s best holidays often involve discovering new walking routes or stumbling across a fantastic village pub rather than traveling to the most famous landmarks. The collection includes routes across the UK, such as Bamford Edge in the Peak District, the Coast Path in Yorkshire, and the Norfolk Broads waterways.
Travelers seeking budget-friendly options may find hidden fees that disrupt their plans. The inclusion of extra charges for things like seat selection can be frustrating for budget-conscious travelers. [1]Holidaymakers face extra flight fees that sometimes catch people by surprise, similar to how unexpected costs can arise when booking a staycation. Cottages.com emphasizes that the routes in the collection offer a more authentic experience than standard tourist trails.
