Weekend Getaways

TUI agent reveals mistake when booking cruises

By Allesandro Maldini July 21, 2026
TUI agent reveals mistake when booking cruises - cruise booking mistake
TUI agent reveals mistake when booking cruises

Booking a cruise holiday requires careful consideration of itineraries and onboard entertainment, but a seasoned travel agent has identified a specific error that many first-time passengers make when choosing their vacation.

The primary mistake is choosing a cruise based solely on price

Marella Cruises Retail Manager Michelle Kirkham has helped thousands of Brits plan their trips over 38 years at TUI. She argues that a cheaper deal does not always provide the best experience if it does not align with what the traveler actually wants. Kirkham explained that passengers spend the majority of their time onboard, meaning the ship itself essentially shapes the entire holiday. Whether a person seeks a relaxed atmosphere, a family-friendly environment, or an adults-only setting, that choice is critical. She emphasized that the key is to pick the right ship and experience first, rather than getting drawn in by a lower price tag. “You spend most of your time onboard, so the ship really shapes your holiday,” Kirkham said.

She suggested that first-time cruisers consider a Mediterranean itinerary, such as Marella’s Highlights of the Mediterranean. This route offers real bucket-list appeal by visiting famous European destinations with minimal sea days. By seeing some of Europe’s most famous places in a single holiday, travelers can always have something to explore. Kirkham noted that this type of itinerary is a brilliant introduction to cruising because it maximizes the time spent in port. “It’s a brilliant introduction to cruising,” Kirkham added.

Related: TUI alters in flight drink rules

Choosing the right cabin matters

One of the most common points of confusion involves cabin selection. Kirkham noted that first-time travelers often struggle to decide what to book. If the budget permits, she recommends choosing a balcony cabin. These rooms offer space, privacy, and sea views that can significantly enhance the initial cruise experience. Kirkham stated that selecting a balcony cabin really raises the first trip for those who are unsure of what to expect. While splurging on a balcony is an option, Kirkham warned that travelers must look closely at what is included in the fare. Accommodation and main meals are generally covered, but extras like drinks packages, excursions, and Wi-Fi can incur additional costs. She advised paying attention to these details upfront to avoid surprises when boarding the ship.

There is a common misconception that cruise holidays are formal, old-fashioned events reserved for older travelers. Kirkham clarified that the modern experience is much more relaxed, though she acknowledged that formal nights still exist for those who want a bit of glitz and glamour. Today’s ships function like floating resorts with entertainment options for every age group and interest. First-time cruisers are often put off by outdated myths, but the reality is often quite different. People still think cruises are just for older travellers or that the atmosphere is stuffy, but modern vessels offer something for everyone, whether the traveler wants relaxation, adventure, or a lively atmosphere.

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